The Advertising Standards Authority (ASA) has received a complaint regarding a post on Astrid Wett’s X (formerly Twitter) page, advertising a company that collated betting offers, broke gambling ad rules by featuring someone under 25 years old. The ASA also received a complaint about a TikTok ad for a hangover cure, which claimed that a food supplement could treat human disease. The complainants challenged whether the ads were misleading. The ASA upheld both complaints.

One complaint has been received by the Advertising Standards Authority (ASA) about a Red Tractor television advert which, it was alleged, exaggerated the benefits of Red Tractor endorsement by implying broader environmental care and compliance. The ASA has upheld the complaint. This decision has been one of the longest-running ASA investigations (more than two years), and Red Tractor has been highly critical of the outcome.

The Advertising Standards Authority (ASA) has received complaints regarding a webpage which made misleading claims about the availability of complimentary food and drink for First Class passengers on Cross Country Trains. The ASA also received a complaint regarding a TV ad that misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.  The complainants challenged whether the ads were misleading. The ASA upheld the complaints.

The Advertising Standards Authority (ASA) has published two rulings on 16 April 2025. A complaint against Fitzdares Ltd regarding Stuart Broad's gambling promotion was not upheld, with ASA finding the retired cricketer lacked strong appeal to under-18s. In a separate ruling, Vodafone's 'The Nation's Network' claim was partially upheld—their TV ad was cleared due to clear heritage context, while their website ad was found to breach the CAP Code as an unsubstantiated comparative claim lacking objective verification.

Two complaints were received by the Advertising Standards Authority (ASA) concerning Play’n GO Malta Ltd’s online ads featuring cartoon imagery likely to appeal to children. The ASA upheld the complaints.

One complaint was received by the Advertising Standards Authority (ASA) regarding a website for Travel Crew. The complaint challenged whether the advertised flight prices were misleading, as the price quoted was higher than the one listed when attempting to book. The ASA upheld the complaint.

Six complaints have been received by the Advertising Standards Authority (ASA) about ads for weight-loss medicines and services, including the promotion of prescription-only medicines (POMs), irresponsible body-image messaging and gender stereotypes, and claims that a medicine can help in ways that go beyond its authorised indication. The ASA has upheld the complaints.

The Advertising Standards Authority (ASA) has received a complaint from the Driver Vehicle Standards Agency (DVSA) about statements made on www.escooters4less.co.uk, a website selling electric scooters (e-scooters), regarding e-scooters and their illegality. The ASA upheld the complaint.

The Advertising Standards Authority (ASA) has received a complaint for an ad on the GB Sports Advisors Ltd t/a Geoff Banks Online website www.geoffbanks.bet. The complainant who was unable to redeem the promotion, challenged whether the ad breached the code as it omitted significant promotion conditions. The ASA ruled that the ad breached the CAP Code. The ASA has also challenged Happy Koala LLC t/a MenoDaily, whereby the ad was identified for investigation following ASA's intelligence gathered by the Active Ad Monitoring system, utilising AI to search for online ads that may break the rules. Two issues were investigated, both of which were Upheld by the ASA.

The Advertising Standards Authority (ASA) upheld complaints against Pure Cremation Funeral Planning Ltd t/a Pure Cremation, StudySmarter GmbH and This is Enough Ltd t/a Enough concerning advertising claims relating to funeral plans, job advertisements and sexual assault DNA testing kits.

The Advertising Standards Authority (ASA) received two complaints about a social media post from Dribble Media Ltd t/a Midnite, which featured an AI-generated parody video of footballer Trent Alexander-Arnold. The complainants challenged whether the ad included a person likely to be of strong appeal to under-18s, in breach of the CAP Code. The ASA upheld the complaints.

The Advertising Standards Authority (ASA) has this week upheld 20 complaints, and informally resolved a further 14 complaints, for misleading advertising practices.