Two complaints were received by the Advertising Standards Authority (ASA) concerning misleading pricing on the LoveHolidays website. The ASA upheld the complaints.

As part of the Advertising Standards Authority's (ASA) proactive monitoring, the ASA is assessing whether ads about a shopper reward programme on the Complete Savings website were misleading. The ASA upheld the assessment. This Ruling forms part of a wider piece of work on online choice architecture, identified for investigation following complaints received and intelligence gathered by the ASA.

The Advertising Standards Authority (ASA) has identified a paid-for Facebook ad for GKOnlineCo Pty Ltd t/a Pups Den, Official Aida Store for investigation following intelligence gathered by its Active Ad Monitoring system, which uses AI to proactively search for online ads that might break the rules. The ASA challenged whether the ad breached the CAP Code because it made medicinal or medical claims about the treatment of symptoms of menopause for an unlicenced product. The ASA ruled that the ad breached the CAP Code.

Three complaints were received by the Advertising Standards Authority (ASA) about 'lowest', 'cheapest' or 'best price' claims used in online advertising in the rail industry. The ASA upheld all three complaints, finding that the claims were misleading because they were not supported by evidence showing that the advertisers would always beat, and not merely match, competitors’ prices.

The Advertising Standards Authority (ASA) has received a complaint regarding a packaging promotion for ‘free days out’, which omitted significant conditions. The ASA upheld the complaint.

The Advertising Standards Authority (ASA) has received a complaint for a TV and a radio ad for Benenden Healthcare, a mutual insurance company. The ASA also continues its trend to sanction supplement ads in social media and online that make unauthorised health claims to treat anxiety and other health claims, including a decision against Well Gummies for its health claims in two Facebook and a TikTok ads for a product that contains mushroom extracts, an unauthorised novel food.

Three complaints were received by the Advertising Standards Authority (ASA) concerning whether environmental claims made in paid-for search advertisements for fashion products were misleading and capable of substantiation. The ASA upheld all three complaints, reinforcing that claims such as ‘recycled’ and ‘organic must accurately reflect the composition of advertised products and be clearly qualified where necessary.

The Advertising Standards Authority (ASA) received complaints related to three ads promoting group action litigation. It handed out three rulings upholding the complaints on 24 September 2025.

One complaint was received by the Advertising Standards Authority (ASA) about comparative claims made on Practice Pal Ltd’s website for its school management software. The ASA upheld the complaint.

Two complains were received by the Advertising Standards Authority (ASA) concerning nutrition-related claims made in advertisements for alcoholic drinks. The ASA upheld the complaints.

The Advertising Standards Authority (ASA) has handed down 31 rulings on various advertisements, 18 of which have been upheld and 13 informally resolved. Many of these were identified directly by the ASA through its Active Ad Monitoring system, rather than brought to it through complaints, evidencing a dramatic increase in proactive enforcement by the ASA.

The Advertising Standards Authority (ASA) has released 5 rulings as part of its work to investigate whether affiliate marketing using intermediaries is properly identifiable as such. In the case of Adidas UK Ltd, the ASA investigated whether an Instagram story was obviously identifiable as a marketing communication and whether the affiliation between the influencer and the relevant brand (whether due to an official affiliate contractual relationship or through an intermediary) was apparent. The ASA upheld the complaint.