One complaint was received by the Advertising Standards Authority (ASA) about misleading savings claims made by Origin Sleep UK Ltd t/a Origin Mattress during a promotional sale. The ASA upheld the complaint. The complaint was submitted by competitor Simba Sleep Ltd.

The Advertising Standards Authority (ASA) received a complaint against Wickes, which challenged whether a competition promoted on the company's X account was misleading, and complaints about a TV and vide-on-demand (VOD) ads for a Boots’ product, questioning whether they were irresponsible and harmful. The ASA upheld the complaints.

The Advertising Standards Authority (ASA) has upheld 32 complaints regarding a TV ad for Quorn Thai Wondergrains, which challenged whether the claims that the product could help reduce their carbon footprint and had a beneficial effect on climate change were misleading and could be substantiated. The ASA also upheld complaints regarding another ad.

The Advertising Standards Authority (ASA) has received complaints regarding a TikTok video ad promoting a company’s weight-loss training programme, challenging whether it was clear that the subscription to the programme was for a minimum of 12 months. The ASA upheld the complaint. The ASA also upheld two complaints and published decisions related to Facebook ads made by companies offering assistance to obtain PPI-related tax rebates in which these companies were making themselves out to be writing on behalf of HMRC and were referring to people’s concerns about the cost of living crisis.

The Advertising Standards Authority (ASA) has identified the Person(s) unknown t/a Mendio Life for an investigation following intelligence gathered by its Active Ad Monitoring system. Mendio Life's Meta ad for an acupressure clip made medical claims for a device that did not hold the applicable conformity marking and was not registered with the Medicines and Healthcare Products Regulatory Agency (MHRA). The ruling forms part of the ASA's work on ads claiming to treat prostate issues in a campaign to protect consumers from these types of claims. The ASA also received a complaint regarding Nultqh GB's Meta ad for a prostate patch, which made medicinal claims for an unlicensed product. The ASA ruled that both ads made medicinal claims for products which were not licensed.

Three complaints were received by the Advertising Standards Authority (ASA) regarding ACME Vape Ltd's advertising of e-cigarettes. The ASA upheld two of the three complaints.

Two complaints were received by the Advertising Standards Authority (ASA) concerning environmental claims made on the advertisers’ websites for baby nappies and wipes. The ASA upheld both complaints.

Two complaints were received by the Advertising Standards Authority (ASA) regarding in-app gambling ads that appeared in the under-18 version of the LiveScore app. The ASA upheld the complaints.

Two complaints were received by the Advertising Standards Authority (ASA) concerning cost‑saving claims made in advertisements promoting solar panels and heat pumps. The ASA upheld both complaints.

A complaint was received by the Advertising Standards Authority (ASA) regarding a paid-for Instagram ad for a device for removing air particles from milk, which made unsubstantiated efficacy claims for treating colic and its symptoms. The complainant challenged if the efficacy claims were misleading. The ASA upheld the complaint.

Two complaints were received by the Advertising Standards Authority (ASA) regarding misleading advertising by online wine retailer Winedrops. The ASA upheld both complaints.

The Advertising Standards Authority (ASA) has received a complaint about an email that broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components. The ASA upheld the complaint.