One complaint was received by the Advertising Standards Authority (ASA) concerning whether online advertisements for Menwell Ltd t/a Do Health misleadingly implied that its blood tests could prevent and diagnose medical conditions and provide more tailored, specific advice than existing generic health advice. The ASA upheld both issues, reinforcing that businesses must substantiate the benefits consumers are likely to infer from online promotional content, including founders’ personal social media posts. The ruling continues the scrutiny of unsupported advertising claims seen in the Esaverwatt.com t/a StopWatt ruling of 30 September 2026.

Two complaints were received by the Advertising Standards Authority (ASA) about a paid-for Instagram ad for a gambling website, which compared gambling to eating pistachios and suggested that both good and bad outcomes encouraged continued participation. The ASA upheld the complaints.

Two complaints were received by the Advertising Standards Authority (ASA) regarding misleading environmental claims in online display ads by eDreams. The ASA upheld both complaints.

One complaint was received by the Advertising Standards Authority (ASA) concerning claims made by Hammonds Furniture Ltd about time-limited discounts and price comparisons on its website. The ASA upheld all three issues investigated.

The Advertising Standards Authority (ASA) has made 11 rulings this week. The complaints raised concerns such as misleading environmental claims and misleading claims regarding trader identity and location, delivery times, refund policies, and product materials. Decisions relating to misleading advertising reflect a shift in the ASA's enforcement approach following the entry into force of the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024, Part 4, Chapter 1.

The Advertising Standards Authority (ASA) received 75 complaints, including from Adfree Cities and Carbon Tracker, regarding a TV ad by Shell UK Ltd, which was challenged for giving a misleading impression of Shell’s environmental impact. The ASA did not uphold the complaints.

The Advertising Standards Authority (ASA) received five complaints regarding advertisements by Person(s) unknown t/a Velora London, an online clothing retailer. The complaints challenged the misleading impression of the company's UK base, delivery times, refund policies, product materials, and omission of geographical address. The ASA upheld all complaints. Four other like rulings were upheld against other persons unknown. These rulings represent a change in the ASA's enforcement approach. Following the introduction of the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024, Part 4, Chapter 1 which entered into force on 6 April 2025, the ASA is expected to take a much stricter approach to misleading advertising. This includes any failure to provide material information that is required to be given to consumers under the Act.

Two complaints were received by the Advertising Standards Authority (ASA) regarding an Instagram post promoting weight loss medication. The ASA upheld the complaints. This ruling forms part of a wider body of work on prescription-only medicines (POMs) used for weight loss. Of the 18 rulings handed down this week, 9 focus on similar issues.

The Advertising Standards Authority has upheld 14 complaints about various ads and informally resolved nine. The upheld complaints focused on ads about misleading mid-contract broadband price increases, failures to state the end dates of various promotions, as well as an ad challenged due to it being an ad for a product high in fat, salt or sugar (HFSS) which was targeted at children.

Three complaints were received by the Advertising Standards Authority (ASA) concerning whether paid-for online advertisements by travel agents made clear the basis of claims describing accommodation as ‘eco-conscious’, an ‘Eco Resort’ or an ‘Eco Hotel’. The ASA upheld all three complaints, reinforcing that advertisers must clearly explain the basis of environmental claims, including where environmental terminology forms part of an accommodation’s name or appears in automatically generated advertising. The rulings form part of the ASA’s wider work on environmental claims in the travel-agent sector.

Ofcom has designated the Advertising Standards Authority (ASA) to regulate online advertising of less healthy food and drink products, pursuant to its designation powers under the Communications Act 2003 (CA 2003). Ofcom is satisfied that, among other factors, the ASA is a fit and proper body to be designated, has access to financial resources that are adequate to ensure the effective performance of Designated Functions and that it will comply with Ofcom’s statutory and regulatory obligations. The Designated Functions conferred on the ASA include taking calculated steps to determine whether an advertiser is contravening or has contravened the relevant requirements of the CA 2003 and to draft, review and revise guidance, with the help of the Secretary of State, setting out how they are complying with the CA 2003. This Designation will be effective till 31 October 2034, after which a renewal will discussed.

The Advertising Standards Authority (ASA) has updated its Non-broadcast and Broadcast Complaint Handling Procedures following a comprehensive review to modernise and simplify the documents, improve governance and introduce procedural changes. The revised procedures, which took effect on 29 May 2026, clarify when complainants with a clear interest in a case or a relevant public profile must have their identity or expertise disclosed to other parties and identified in published rulings. They also confirm that the ASA may refuse to accept evidence submitted late during a formal investigation unless it could not reasonably have been provided earlier.