IP analysis: Iconix Luxembourg Holdings SARL (‘Iconix’), which owns Umbro, succeeded in the Court of Appeal for its trade mark claim. Lord Justice Arnold overturned the first instance decision and held that there was a likelihood of confusion. He looked at the post-sale context and found that the defendant’s mark could look like the claimant’s double diamond, and that there was a likelihood of confusion. Written by Giles Parsons, a partner at Browne Jacobson LLP, and Gavin Gill, an associate at Browne Jacobson LLP.