Three complaints were received by the Advertising Standards Authority (ASA) about paid-for in-app ads displayed on the Vinted app, relating to depictions of domestic violence and sexual assault, and sexually explicit content. The ASA upheld the complaints, highlighting its continued focus on in-app advertising, particularly ads served within third-party platforms such as Vinted, and reinforcing its expectation that marketers ensure content is socially responsible and appropriate for a broad audience.

One complaint was received by the Advertising Standards Authority (ASA) concerning an email from Koi Footwear Ltd that was alleged to glamorise drug use. The ASA upheld the complaint.

Two complaints were received by the Advertising Standards Authority (ASA) concerning the basis of the price comparison and the end-of-life arrangements for the coffee pods being misleading. The ASA upheld the complaints.

Two complaints were received by the Advertising Standards Authority (ASA), questioning whether claims by Vodafone that its broadband supply was as good as BT’s for cheaper and that millions of BT customers had switched to Vodafone, or were considering doing so, were misleading and could be substantiated. The ASA upheld the complaints.

One complaint was received by the Advertising Standards Authority (ASA) regarding Haven Leisure Ltd's advertising claims about holiday prices. The ASA upheld the complaint.

The Advertising Standards Authority (ASA), using its Active Ad Monitoring system, identified paid-for search advertisements placed by Hilton Worldwide Ltd. The ASA upheld the ruling.

One complaint was received by the Advertising Standards Authority (ASA) about a radio ad for Cadbury Delights which featured the claim 'only 91 calories'. The ASA upheld the complaint, finding the claim breached rules on nutrition and comparative nutrition claims.

Two complaints were received by the Advertising Standards Authority (ASA) about Wowcher Ltd: one concerning a misleading savings claim on a hair product and another about unfair administration of a 'Mystery Holiday' promotion. The ASA upheld both complaints.

One complaint was received by the Advertising Standards Authority (ASA) regarding a national press ad for Mercury Holidays, challenging whether it misleadingly described that a free week was included in the holiday package. The ASA upheld the complaint.

A complaint was received by the Advertising Standards Authority (ASA) about a television ad for Sanex shower gel that aired in June 2025. The ASA upheld the complaint.

A complaint was received by the Advertising Standards Authority (ASA) about comparative claims in a Languagenut blog post that compared Languagenut with Sanako on content, usability and price. The ASA upheld the complaint.

A complaint was received by the Advertising Standards Authority (ASA) regarding a wrap-around national press ad which made misleading comparative claims that could not be verified and a misleading claim about prices compared to 2023. The ASA upheld the complaint. The ASA also upheld complaints made regarding loot boxes in Electronic Arts Ltd t/a EA, Jagex Ltd and Miniclip (UK) Ltd, where paid-for Facebook ads for a mobile app game and online games omitted material information about the inclusion of loot boxes. The ads all breached CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising).