The Advertising Standards Authority (ASA) upheld a complaint against Singapore New Reading Technology Pte Ltd t/a GoodNovel concerning an in-game advertisement for a fantasy romance novel. The ASA found that the advertisement condoned violence and coercive behaviour, reinforced harmful gender stereotypes and was likely to cause serious or widespread offence.

The Advertising Standards Authority (ASA) received complaints about a paid-for search ad for Premier Inn, stating rooms were available 'from only £35 per night'. The complainant challenged whether the claim in the ad was misleading and could be substantiated, as no rooms were available for this price. A press ad in the East Lothian Courier from Independent British Vape Trade Association (IBVTA), featured 'vaping saves smokers’ lives'. The ASA challenged whether this ad breached the CAP Code by promoting unlicensed, nicotine-containing e-cigarettes and their components in a newspaper.

A complaint was received by the Advertising Standards Authority (ASA) about claims made by BCCR Ltd regarding ‘Belief Coding Cognitive Rewiring.’ The complaint concerned misleading health claims and the discouragement of essential medical treatment. The ASA upheld the complaint.

The Advertising Standards Authority (ASA) has received a complaint in relation to a press ad, an Instagram ad and a website for Sky Mining Company Ltd t/a Sky Mining. The complaint challenged whether the claims ‘Skydiamonds’, ‘diamonds’, ‘real diamonds’ and ‘diamonds made entirely from the sky’ in the ads were misleading. The ASA upheld the complaint.

As part of a wider ongoing project examining online advertising for food supplements claiming to alleviate or treat autism spectrum disorder (ASD) and attention deficit hyperactivity disorder (ADHD), the Advertising Standards Authority (ASA) upheld four complaints concerning paid-for Facebook and Google ads placed by EllaOla Brands Inc t/a EllaOlla, Get Dopa Ltd, Onecare Wellness Pte Ltd, and TAYHLI Ltd t/a C.A.T.

The Advertising Standards Authority (ASA) has received a complaint regarding two gig tickets adverts for viagogo AG (viagogo), a company running a secondary ticketing website. The ASA upheld the complaint.

The Advertising Standards Authority (ASA) has received a complaint regarding a paid-for website ad that was socially irresponsible because it encouraged and promoted the use of an anti-roll pillow for newborn babies, which is an unsafe practice. The ASA upheld the complaint.

As part of a wider piece of work examining the advertising of unregulated investments, the Advertising Standards Authority (ASA) upheld complaints against five advertisers, Fortore Ltd, Montford Group Ltd t/a Britannia Bullion, Rosland Capital Ltd t/a Rosland Gold, Sourced Consultancy Ltd t/a Oak & Mason and Tarvos Ltd t/a 7879, concerning social media advertisements promoting physical gold, precious metals and related products as investment opportunities.

Two complaints were received by the Advertising Standards Authority (ASA) about a digital outdoor poster for the film 'Predator Badlands', which featured violent and gory imagery that complainants believed was inappropriate and disturbing for young children. The ASA upheld the complaints.

Fifteen complaints were received by the Advertising Standards Authority (ASA) — thirteen about an online fashion ad that objectified women and portrayed an unhealthily thin model, and two about Ladbrokes TV and VOD ads believed to strongly appeal to under-18s. The ASA upheld the complaints about objectification and the Ladbrokes ads but did not uphold the complaint regarding the model’s appearance.

A complaint was received by the Advertising Standards Authority (ASA) on whether a Christmas giveaway promotion seen on an Instagram post had been administered fairly. Additionally, the ASA also investigated a complaint made regarding a paid-for Facebook ad, which claimed that a supplement could treat symptoms of the menopause and misleadingly implied that the supplement had been approved by the Food Standards Agency (FSA). The ASA upheld both complaints.

The Advertising Standards Authority (ASA) has upheld a complaint concerning a paid-for Facebook advertisement for an artificial intelligence (AI) companion app that portrayed an ‘AI girlfriend’ whose appearance and personality could be customised and who could be controlled by the user. The ASA found that the advertisement objectified women and reinforced the harmful gender stereotype that women should be submissive and compliant with men’s needs. The ruling reinforces that advertisers must ensure their advertising is socially responsible by considering not only the intended meaning of individual claims, but also the overall context of the advertisement and how it is likely to be interpreted by consumers. Advertisers should also ensure that their advertising does not normalise harmful attitudes or behaviours, including harmful gender stereotypes.