Influencer agreement
Influencer agreement

The following IP guidance note provides comprehensive and up to date legal information covering:

  • Influencer agreement
  • Parties
  • Background
  • The ScheduleInitial Project Assignment
  • Part A: Fee
  • Part B: Services

Produced in partnership with Paul Jordan and Rob Powell of Bristows LLP

This Agreement is made on [date] (the Effective Date)


  1. 1

    [Insert name of company], a company incorporated in [England and Wales] under number [insert registered number], and whose registered office is at [insert address] (Company); and

  1. 2

    [Insert name], of [insert address] (Talent).


  1. (A)

    The Company is the owner of the [insert] brand.

  2. (B)

    The Talent is [insert details of the talent’s background].

  3. (C)

    The Company engages the Talent on the terms of this Agreement to promote the Company’s products.


  1. 1

    Definitions and interpretation

    1. 1.1

      In this Agreement:

    2. Business Day

      1. means a day other than a Saturday, Sunday or bank or public holiday in England;


      1. means the sums set out in the relevant Project Assignment;

      Project Assignment

      1. means a document (substantially in the form set out inthe Schedule) to be agreed in writing by the parties and which shall set out the detail of the services to be performed by the Talent, including the fees to be paid for the services;


      1. means the services to be provided by the Talent as set out in the relevant Project Assignment(s). The initial Project Assignment is attached