Influencer agreement
Produced in partnership with Paul Jordan and Rob Powell of Bristows LLP

The following TMT precedent produced in partnership with Paul Jordan and Rob Powell of Bristows LLP provides comprehensive and up to date legal information covering:

  • Influencer agreement
  • Background
  • 1 Definitions and interpretation
  • 2 Engagement
  • 3 Approval of Talent Materials
  • 4 Grant of endorsement rights
  • 5 Intellectual property
  • 6 Fees and expenses
  • 7 Warranties and indemnity
  • 8 Limitation of liability
  • More...

Influencer agreement

This Agreement is made on [date] (the Effective Date)


  1. 1

    [Insert name of company], a company incorporated in [England and Wales] under number [insert registered number], and whose registered office is at [insert address] (Company); and

  1. 2

    [Insert name], of [insert address] (Talent).


    1. (A)

      The Company is the owner of the [insert] brand.

    1. (B)

      The Talent is [insert details of the talent’s background].

    1. (C)

      The Company engages the Talent on the terms of this Agreement to promote the Company’s products.


    1. 1

      Definitions and interpretation

      1. 1.1

        In this Agreement:

        Business Day

        1. means a day other than a Saturday, Sunday or bank or public holiday in England;


        1. means the sums set out in the relevant Project Assignment;

        Project Assignment

        1. means a document (substantially in the form set out inthe Schedule) to be agreed in writing by the parties and which shall set out the detail of the services to be performed by the Talent, including the fees to be paid for the services;


        1. means the services to be provided by the Talent as set out in the relevant Project Assignment(s). The initial Project Assignment is attached in the Schedule;

        Talent Channels

        1. means the platform and channels which are controlled by the Talent and in relation to which the Talent agrees to distribute the Talent Materials as further described in the relevant Project Assignment;

        Talent Materials

        1. means any and all content

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