Digital and social

Digital media is digitised content (text, graphics, audio and video) that can be transmitted over the internet or computer networks. It is often used in an interactive and collaborative way and its use spans every industry sector. The rise of digital and social media and the range of devices and platforms available means that there are huge opportunities for businesses to provide content to and engage with users. Digital media businesses deal with the exploitation and distribution of digital content within relevant regulatory and legal frameworks. Examples of digital media businesses are: online advertisers and influencers, online retailers, television and radio broadcasters, computer and video games companies, digital service providers and platforms, mobile operators, software providers, content aggregators, internet service providers and telecommunications companies.

Digital media businesses

Legal and other professionals working with digital media businesses deal with: rights clearances, content acquisition and licensing, digital publishing, social media and user generated content, music, digital rights management, intellectual property and brand issues, acquiring technology, software and systems development and licensing, and contracting online with other businesses and the end user. More specifically they are dealing with and advising on:

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