Article summary
The Advertising Standards Authority (ASA) released a statement on 8 March 2023 to coincide with International Women's Day providing advice on ensuring compliance with the Committee of Advertising Practice (CAP) Code with regard to harmful or offensive depictions of gender, sexualisation and objectification of people, and irresponsible depictions of body image in advertising. The publication advised that ads that perpetuate harmful or offensive gender stereotypes or sexualise or objectify people of any gender are likely to be deemed irresponsible and in breach of the Code. The ASA also emphasised that using humour, innuendo and animated imagery will not mitigate the use of harmful gender stereotypes or objectification.
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