Reputation management

Local government has always come under heavy scrutiny from the press and from members of the public, in terms of the conduct of elected representatives and the decisions they make, but in the digital age, inappropriate conduct, acts and omissions are ever more visible to the public.

The use of digital and social media has grown exponentially in recent years. This has positive benefits to be embraced, such as the opportunity to engage with communities by providing online information and services. However, with these benefits comes greater accountability and risk of reputation damage if local authority executives and members conduct or decision making is inappropriate, biased, unfair or perceived to be unfair. To maintain public trust in the system, members and employees have a duty to maintain high standards of conduct and ethics and to consider the consequences of their personal conduct on the reputation of the local authority as an entity.

The Localism Act 2011 abolished the Standards Board regime and the national code of conduct that went with it and replaced it with a requirement that authorities promote and maintain high standards of conduct by members.

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