Irish Google adtech case differs from smartphone data probe, official says
MLex: A probe into Google in Ireland over its advertising data practices can’t be compared to an investigation into an Irish data broker that has allegedly sold precise location data from users’ smartphones, an official at the authority said Tuesday. Google’s Real Time Bidding system ‘does not disclose precise location data to third parties’, the official said. The Google RTB system offers location data on a city-wide level, MLex understands.