Dealing with social media influencers—Spain
Produced in partnership with Jordi López Batet of Statim and Yago Vázquez Moraga of Statim
Practice notesDealing with social media influencers—Spain
Produced in partnership with Jordi López Batet of Statim and Yago Vázquez Moraga of Statim
Practice notesThis Practice Note is aimed primarily at brands and companies wishing to engage influencers for social marketing campaigns and advertising promotions in Spain. It covers:
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The nature of social media influencers
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Influencers—key legal regulations
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Types of legal relationships between the influencers and their brand-clients
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Taxation of the revenues made by the influencer
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Unfair competition and consumer protection
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Infringements and related consequences
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Contracts with influencers—key provisions
The nature of social media influencers
Influencers have become an attractive prospect for companies and brands to promote their products or services. Influencers enable brands to obtain important visibility for their products through massive communication channels such as their social networks and on media platforms and allow them to take advantage of the proximity that influencers generate with end-users of products.
Influencers typically have thousands (or millions) of followers whom they ‘influence’ and impact with their way of communicating and presenting messages or through the content they produce, which makes them a very powerful marketing tool
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