Dealing with social media influencers—Spain

Produced in partnership with Jordi López Batet of Statim and Yago Vázquez Moraga of Statim
Practice notes

Dealing with social media influencers—Spain

Produced in partnership with Jordi López Batet of Statim and Yago Vázquez Moraga of Statim

Practice notes
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This Practice Note is aimed primarily at brands and companies wishing to engage influencers for social marketing campaigns and advertising promotions in Spain. It covers:

  1. The nature of social media influencers

  2. Influencers—key legal regulations

  3. Types of legal relationships between the influencers and their brand-clients

  4. Taxation of the revenues made by the influencer

  5. Unfair competition and consumer protection

  6. Infringements and related consequences

  7. Contracts with influencers—key provisions

The nature of social media influencers

Influencers have become an attractive prospect for companies and brands to promote their products or services. Influencers enable brands to obtain important visibility for their products through massive communication channels such as their social networks and on media platforms and allow them to take advantage of the proximity that influencers generate with end-users of products.

Influencers typically have thousands (or millions) of followers whom they ‘influence’ and impact with their way of communicating and presenting messages or through the content they produce, which makes them a very powerful marketing tool

Jordi López Batet
Jordi López Batet chambers

Partner, Statim


Attorney-at-law admitted to the Barcelona Bar Association in 1999. Jordi is a partner at the Spanish law firm Statim and is focused on advising national and international clients in, among other areas, IT, media, advertising, data privacy and general commercial law in the industries of leisure, entertainment, sport, pharmaceuticals & healthcare, fashion and telecommunications, inter alia. He is an arbitrator at the Barcelona Arbitral Court, at the Court of Arbitration for Sport (CAS), Arbitration Tribunal for Football and a member of the UCI Anti-doping Tribunal, and acts as a professor in courses and masters in several universities and business schools. 

Yago Vázquez Moraga
Yago Vázquez Moraga

Partner, Statim


Yago Vázquez Moraga is a partner at Statim, in the areas of telecommunications, media and technology (TMT) and litigation & arbitration. He holds a master’s degree in advanced studies in law (DEA) from the University of Barcelona. Yago is focused on advising national and international clients in matters connected with TMT (inter alia, IT, broadcasting rights, advertising, competition and regulatory issues, e-commerce, licensing, privacy and data protection), and litigation related to these matters. He is a lecturing professor on several master’s degrees.

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Jurisdiction(s):
United Kingdom

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