An introduction to social media
An introduction to social media

The following TMT practice note provides comprehensive and up to date legal information covering:

  • An introduction to social media
  • Key social media types
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Instagram
  • Business models
  • Internal use of social media-type tools by organisations
  • Getting the right message across
  • More...

IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s withdrawal from the EU. At this point in time (referred to in UK law as ‘IP completion day’), key transitional arrangements come to an end and significant changes begin to take effect across the UK’s legal regime. This document contains guidance on subjects impacted by these changes. Before continuing your research, see Practice Note: What does IP completion day mean for TMT?

This practice note describes briefly different types of social media services and websites and explains the key risks associated with social media for businesses, offering guidance on ways to address these, with a particular focus on brand management.

Key social media types

Social media sites such as Facebook, Twitter, YouTube, LinkedIn and Instagram are often the focus of businesses for marketing campaigns and to develop online communities. This is partly because social media allows a high level of control of audience targeting. The approach to social media taken by a business is likely to be dictated by the type of industry, the demographic targeted (Instagram is popular with 16–23-year-olds), the online spaces that its customers and target market frequent and the potential effectiveness of each social media site in supporting the organisation’s brand management and marketing strategies.

A brief explanation of how each of

Related documents:

Popular documents