CMA designates Google as having strategic market status in search services
The Competition and Markets Authority (CMA) has published its final decision to designate Google as having strategic market status in general search services, covering both general search and search advertising activities. This decision follows an investigation and stakeholder consultation, concluding that Google holds substantial and entrenched market power, with over 90% of UK search queries and more than £10bn spent by UK firms on its search advertising in 2024. The designation includes Google Search (with AI Overviews and AI Mode), Discover, the News tab and Top Stories carousel, but excludes Google News and the Gemini AI assistant. The CMA found that Google's dominance is reinforced by its data advantages, distribution agreements and integration with products like Android and Chrome.