CMA launches consultation on draft guidance for price transparency under DMCC Act 2024
The Competition and Markets Authority (CMA) has launched a consultation on draft guidance for businesses on the price transparency provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCC Act). The guidance outlines how traders should present pricing information in invitations to purchase, including requirements to display the total price and avoid practices such as ‘drip’ and ‘partitioned’ pricing. It also explains how the rules apply to specific types of charges and pricing practices, and the steps traders can take to comply. The draft guidance builds on the CMA’s earlier publication on unfair commercial practices (CMA207) and focuses specifically on price transparency obligations. The CMA is seeking views from businesses, legal advisers, enforcement authorities, and consumer groups. Responses are sought by 3 July 2025 and will close on 8 September 2025.