Commentary

11 The Ofcom Rules on the Amount and Distribution of Advertising

ADVERTISING AND MARKETING vol 1
| Commentary

11 The Ofcom Rules on the Amount and Distribution of Advertising

| Commentary

11 The Ofcom Rules on the Amount and Distribution of Advertising

The Office of Communications (‘Ofcom’) is empowered by the Communications Act 2003 to give directions to its television licensees on matters regarding the amount, scheduling and presentation of advertising1. The Ofcom Rules on the Amount and Distribution of Advertising give effect to these powers2. There are three kinds of rules:

  1. 11.1

        those which apply only to Channels 3 to 5 and their ‘qualifying digital services’;

  2. 11.2

        those which apply only to services other than Channels 3 to 5 and their ‘qualifying digital services’; and

  3. 11.3

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