CMA opens consultation on releasing Google from Privacy Sandbox commitments
The Competition and Markets Authority (CMA) has launched a consultation on releasing Google from its Privacy Sandbox commitments following Google's April 2025 announcement abandoning plans to prompt Chrome users about third-party cookie blocking. The commitments, which ensured Google's Privacy Sandbox development didn't favour its own ad-tech services, are deemed no longer necessary by the CMA. The consultation closes on 4 July 2025. The CMA notes it retains intervention powers under the Digital Markets, Competition and Consumers Act 2024 and Competition Act 1998 should future competition concerns arise.