Digital and social

Digital media is digitised content (text, graphics, audio and video) that can be transmitted over the internet or computer networks. It is often used in an interactive and collaborative way and its use spans every industry sector. The rise of digital and social media, the development of AI technology and the range of devices and platforms available means that there are huge opportunities for businesses to provide content to and engage with users. Digital media businesses deal with the exploitation and distribution of digital content within relevant regulatory and legal frameworks. Examples of digital media businesses are: online advertisers and influencers, online retailers, television and radio broadcasters, computer and video games companies, digital service providers and platforms, mobile operators, software providers, content aggregators, internet service providers and telecommunications companies.