Ofcom has published research conducted by the Network Contagion Research Institute on the prevalence of self-injurious content in search platform results. The study found that, across Google, Microsoft Bing, DuckDuckGo, Yahoo! and AOL, one in every five results linked to content which ‘celebrates, glorifies, or offers instruction about non-suicidal self-injury, suicide or eating disorders’ within a single click, with image searches delivering 50% of harmful or extreme results. This content is also easily accessible, with 22% of the 37,647 individual search result links assessed appearing among the first five search results. One in five search results were also categorised as ‘preventative’, which included content on where people can find help, but it was also found that people are six times more likely to find harmful content when entering deliberately obscure search terms into the search engines, which poses detection challenges for services.