Restructuring & Insolvency analysis: Mr Justice Fordham dismissed an appeal against conviction under section 216(3)(c) of the Insolvency Act 1986 (IA 1986), holding that the exception in rule 22.7 of the Insolvency (England and Wales) Rules 2016 (IR 2016), SI 2016/1024 applies only where the successor business is carried on through a pre-existing company, not by a sole trader or other unincorporated business. Applying the provision’s natural meaning, the court emphasised its express reference to a ‘company’ and the statutory corporate dormancy test. Practitioners should therefore treat the prohibited name exceptions as narrowly drawn: prior use of the name by an established sole trader business affords no protection. Former directors must seek court permission, with IR 2016, SI 2016/1024, r 22.6 offering interim protection where an application is made within seven business days of liquidation. Produced in partnership with Gavin Chesney, Luke Duggan, counsels and solicitor advocates, and Alexander McGinley, associate, of Debevoise & Plimpton LLP.