Legal News

Sponsorship—the golden goal of advertisement?

Published on: 01 July 2014
Published by a LexisNexis IP expert

Table of contents

  • What are the key issues surrounding the sponsorship of major international sporting events?
  • What is the existing legal framework in this area?
  • What practical steps should sponsors take to protect their rights?
  • What are the implications for lawyers in this area? What do they need to be mindful of when advising clients?
  • How do you see this area of law developing in the future?

Article summary

IP & IT analysis: How can sponsors protect their rights? Craig Giles, a senior associate in the sport and media groups of Bird & Bird LLP, advises on the practical issues concerning sponsorship of major international sporting events.

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