Table of contents
- What are the key issues surrounding the sponsorship of major international sporting events?
- What is the existing legal framework in this area?
- What practical steps should sponsors take to protect their rights?
- What are the implications for lawyers in this area? What do they need to be mindful of when advising clients?
- How do you see this area of law developing in the future?
Article summary
IP & IT analysis: How can sponsors protect their rights? Craig Giles, a senior associate in the sport and media groups of Bird & Bird LLP, advises on the practical issues concerning sponsorship of major international sporting events.
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