Commission launches consultation on AVMSD review and update
The European Commission has launched a public consultation to assess the impact of the Audiovisual Media Services Directive (AVMSD) and explore options for its review. The review, planned in the Commission work programme for 2026, aims to simplify and adapt audiovisual media rules to a rapidly shifting media landscape, as highlighted in the European Democracy Shield. Core priorities include streamlining advertising rules, improving the level playing field between traditional and new digital players, and strengthening protections of minors on video-sharing platforms. The Commission also aims to secure prominence of media services of general interest while improving coherence with other EU laws, notably the Digital Services Act. The consultation is organised in four distinct pillars: scope and enforcement, audiovisual commercial communications, protection of viewers and strengthening of media diversity in the internal market. Feedback is invited from citizens, Member State authorities, companies, consumer organisations, non-governmental organisations, media freedom organisations, associations of journalists, and academic institutions. The consultation runs from 10 February 2026 to 1 May 2026.