Legal News

Influencers required to make advertisements obvious

Published on: 06 February 2020
Published by LNB News

LNB News 06/02/2020

Document Information

Issue Date: 06 February 2020

Published Date: 06 February 2020

Jurisdiction(s): England, Northern Ireland, Scotland and Wales

Article summary

The Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP) and the Competition and Markets Authority (CMA) have updated their joint guidance for influencers to make clear that ads are ads. The updated guidance, first published on 28 September 2018, outlines relevant rules, advice on how to make clear that ads are ads and identifies the regulators in this field.

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