Pricing, reimbursement and imports

Commercialisation of medicinal products and medical devices

Medicinal products cannot be placed on the market without having first obtained an approval known as a marketing authorisation (MA) and medical devices require a declaration of conformity and should be affixed with a CE mark before being placed on the market.

However, even when the regulatory requirements for marketing medicinal products and medical devices have been met, commercialisation requires consideration of issues regarding their manufacture, naming, packaging, pricing, distribution and sale.

For an overview of the typical lifecycle of a medicinal product, which sets out the key research, development, manufacture, marketing, sale and post-market steps, see: Lifecycle of a pharmaceutical product—flowchart.

For an overview of the typical lifecycle of a medical device, see: Lifecycle of a medical device—flowchart, which sets out key regulatory stages from concept and prototype design through its manufacture and placing on the market for patient use and post-market surveillance.

Commercial arrangement

The life sciences sector uses a variety of different commercial arrangements to govern the mechanics of manufacturing, selling and distributing products. These arrangements will, typically, also deal with the intellectual property (IP) in

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Latest Life Sciences News

Life Sciences weekly highlights—19 March 2026

This week's edition of Life Sciences weekly highlights includes an MLex analysis of the European Data Protection Board (EDPB) and European Data Protection Supervisor (EDPS) issuing a joint opinion on the proposed EU Biotech Act, supporting harmonisation of clinical trials rules under the proposal, but calling for specific safeguards for sensitive health data. Also included, is news that the Council of the EU has agreed its position on the Digital Omnibus on AI proposal, and that the European Parliament’s Internal Market and Consumer Protection and Civil Liberties committees have adopted their joint position, supporting proposals to simplify AI rules, including amendments to revise timelines for high-risk systems, MedTech Europe has published a joint industry statement on packaging and sustainability requirements affecting medical devices, as well as news that the House of Lords has opened an inquiry into innovation in the NHS, focusing on personalised medicine and AI, EFPIA has published research on EU competitiveness for pharmaceutical investment and updates on Innovative Health Initiative (IHI) projects tackling health challenges ranging from antimicrobial resistance and AI to big data and regulatory innovation. Further news included is that the EMA has published an implementation strategy for the revised International Council for Harmonisation (ICH) E2D(R1) pharmacovigilance guideline, and has also opened a consultation on paediatric oncology development, the EMA and the Heads of Medicines Agency (HMA) have approved a 2026–28 workplan on using AI and big data in medicines regulation, the MHRA has highlighted the potential of medicines reclassification, involving switches from prescription-only (POM) to pharmacy, general sales list and over-the-counter (OTC) status, and a key Patents Court decision in Nador Cott Protection SAS v Asda Stores Ltd confirming that a mandarin variety was not essentially derived for Plant Breeders’ Rights purposes, among other stories.

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