Wherefore art thou milk? (Dairy UK Ltd v Oatly AB)
IP analysis: The Supreme Court unanimously upheld the Court of Appeal’s decision that Swedish dairy alternative Oatly cannot use the trade mark ‘POST MILK GENERATION’ on its oat-based food and drink products. This decision focuses on a longstanding cornerstone of food law and the application of defined designations. While the result is not necessarily surprising from the perspective of food regulation, it is the first time the UK courts have considered the application of designations and is a significant decision on the application of assimilated law following the UK’s exit from the EU. It also serves as a reminder that when registering a trade mark, legislation on protected terms needs to be considered. Written by Katharine Mason, principal associate at Browne Jacobson LLP.