ICO fines two companies £225,000 for nuisance marketing messages
The Information Commissioner’s Office (ICO) has fined Allay Claims Ltd and ZMLUK Limited a total of £225,000 for sending millions of unsolicited marketing messages in breach of Privacy and Electronic Communications (EC Directive) Regulations 2003, SI 2426 (PECR). Allay Claims Ltd was fined £120,000 for sending more than four million unlawful marketing text messages promoting payment protection insurance (PPI) tax refund services without valid consent and could not rely on the ‘soft opt-in’ exemption due to failures at the point of data collection. ZMLUK Limited was fined £105,000 for sending over 67 million marketing emails using third-party data where individuals were not given clear and informed choices, meaning the consent relied on was invalid.