| Commentary

153.3 Comparative advertising

| Commentary

153.3 Comparative advertising

The Business Protection from Misleading Marketing Regulations 2008 also cover set out the conditions under which comparative advertisements are permitted. Comparative advertising means advertising which in any way, if it either explicitly or implicitly, identifies a competitor or goods or services or a product offered by a competitor1. A comparative advertisement is acceptable provided that it is not misleading under the BPRs2, or a misleading action or misleading omission under the Consumer Protection from Unfair Trading Regulations 20083 and it satisfies other conditions set out in the regulations4.

To continue reading
View the latest version of this document, as well as thousands of others like it, sign in to LexisLibrary or register for a free trial