Ofcom publishes Annual Market Review for phone-paid services 2024–25
Ofcom has published the first Annual Market Review for Phone-Paid Services 2024–25, following its assumption of regulatory responsibility for phone-paid services in February 2025, previously overseen by the Phone-paid Services Authority (PSA). The report, prepared by Analysys Mason, continues the PSA’s tradition of annual market insight publications and aims to inform Ofcom’s regulatory decisions through evidence-based analysis. The review outlines current trends, consumer behaviour, and emerging issues within the phone-paid services (PRS) sector, which includes services billed via consumers’ phone accounts such as streaming access, charity donations by text, TV voting, competitions, directory enquiries, and app store purchases. Ofcom is currently evaluating how it will continue reporting on the PRS sector and invites feedback on the publication to support future decisions.