The Digital Market, Competition and Consumers Act 2024 The Digital Market, Competition and Consumers Act 2024 (DMCCA 2024) received Royal Assent on 24 May 2024. The Act introduces major reforms to the UK’s consumer protection regime, including revoking and replacing the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277. Replacement provisions relating to the protection of consumers from unfair trading are found in DMCCA 2024, Part 4, Chapter 1 and they largely mirror the provisions under CUTPR 2008, SI 2008/1277 by prohibiting traders in all sectors from using unfair commercial practices towards consumers that prevent them from making free and properly informed buying decisions. These provisions (save for DMCCA 2024, ss 232–235), as well as the revocation of CUPTR 2008, take effect from 6 April 2025. The main changes under these provisions are the addition of certain commercial practices which are considered unfair in all the circumstances and the expansion of the existing prohibition against the omission of material information from an invitation to purchase. For further analysis of unfair commercial