Business plans vs business cases People are generally familiar with business plans, or at least aware of them, even if they have not had to prepare one themselves. Business plans are generally prepared by organisations for a specific purpose, typically to present to external parties, eg banks, venture capitalists and private equity companies, to encourage financial or other investment in the organisation. They generally adopt a fairly standard format, for example setting out: • the goals of the organisation • details of its competitors • a strengths, weaknesses, opportunities and threats (SWOT) analysis • financial projections Often the terms 'business plan' and 'business case' are confused and used interchangeably but it is important to differentiate between the two. Both business plans and business cases are similar in that they are prepared for the purpose of seeking some form of investment and set out how the investment will be implemented and invested. However, the two differ in the following ways: Business plans Business cases Normally externally facing documents prepared for unrelated third parties, eg outside investors