This Practice Note is intended for general private-sector commercial organisations in the UK. It identifies common risks associated with using artificial intelligence (AI) in your business and suggests ways in which those risks can be managed. This Practice Note is not intended for organisations that develop or deploy AI solutions as a commercial offering for third parties. There is separate guidance for technology companies—see Practice Note: Artificial Intelligence—UK regulation and the National AI Strategy. What is artificial intelligence? There is no single definition of AI. Broadly speaking it is the simulation of human intelligence in machines, generally computer systems. Several types of AI are used in the commercial environment, including generative, predictive and extractive AI. Generative AI An AI tool that generates new, realistic content in the form of text, audio, computer code, data or images etc, eg using an AI tool to: • generate a marketing blog post • improve an email you have already written • write a product description or a job description • write a script