This Practice Note is a ‘how to’ guide on negotiating an influencer agreement. It includes a summary of what is considered an influencer, why influencers are used for advertising, how influencer advertising is regulated, and an overview of key practical and legal issues and the key points to consider when negotiating an influencer agreement. What is an influencer? The Advertising Standards Authority (ASA) considers that an ‘influencer’ may include ‘any human, animal or virtually produced persona that is active on any online social media platform’. This includes platforms such as Facebook, Instagram, Snapchat, TikTok, Twitch, YouTube, and many others. While influencers may be named differently on certain platforms or in regulatory frameworks, ie ‘bloggers’, ‘vloggers’, ‘streamers’ or ‘content creators’, they all fall within the scope of this ‘how to’ guide. In the UK, content is considered an influencer ‘endorsement’ or advertising where an influencer works with a brand to create content that they will post on their own channel and the influencer has received ‘payment’ by a brand in relation to that content, and the brand