The Department of Health and Social Care (DHSC) has published a report from the first UK Government Champion for Personalised Prevention, Professor John Deanfield CBE, appointed March 2023 through March 2024. Deanfield believes that digital technologies is the key to delivering personalised prevention at scale, and recommends that the government commit to the creation of a ‘digital-first National Prevention Service’, delivered through a new ‘one-stop shop’ digital health and wellness portal accessed through the NHS App. He also makes two recommendations beyond the digitalisation—moving prevention services, such as blood pressure checking, out of traditional healthcare settings and fostering an environment that encourages preventative testing and adoption of medical innovations for prevention. The report summarises the vision not just for cardiovascular disease but for a 'modern, personalised prevention service that could address all the major conditions and prove transformational for health and the economy'.