The Financial Conduct Authority (FCA) has intensified its efforts to combat misleading and illegal financial promotions. In 2024, nearly 20,000 promotions were withdrawn or amended, almost double the number from 2023. The FCA is particularly concerned about promotions related to cryptoassets, debt solutions, and claims management companies (CMC), with 9,197 CMC promotions withdrawn, many targeting vulnerable consumers. The FCA is urging social media platforms to better identify and prevent illegal promotions and has taken targeted action against so-called 'finfluencers', resulting in 20 interviews under caution. The FCA has introduced stricter rules, such as the Section 21 Gateway, which requires firms to obtain permission before approving promotions for unauthorised persons and has issued 2240 warnings about unauthorised or potentially scam firms.