Advertising In relation to the sale of perishable goods to the end consumer, see Practice Notes: • Food advertising: this Practice Note considers the law and practice of food advertising to consumers including health and nutrition claims and special issues in relation to advertising food to children including high fat, salt and sugar (HFSS) products. It covers relevant provisions from the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277, the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (UK CAP) and UK Code of Broadcast Advertising (BCAP), and various European Regulations • Advertising to children: this Practice Note summarises the key issues that arise when you are advertising to children. It covers the regulatory regime, different advertising channels and direct marketing methods, as well as particular sector considerations, such as food and drink. It also deals with in-app purchases and online behavioural advertising. Rules arise under CPUTR 2008, SI 2008/1277 and the CAP and BCAP Codes Contract In