The Advertising Standards Authority (ASA) has upheld a complaint against Menwell Ltd, trading as Manual, regarding a paid Google advertisement promoting oral minoxidil for hair loss. The ad, seen on 31 January 2025, stated 'Buy Oral Minoxidil - £14/Month' and included claims such as 'Effective in 9/10 Men – The Very Best Treatment in the UK,' along with an invitation to book a personal online consultation. The ASA found that this advertisement breached the CAP Code because oral minoxidil is a prescription-only medicine (POM). While the medicine is licensed in the UK for the treatment of certain types of hypertension, it is not licensed for hair loss, which was the clear implication of the ad’s messaging. Manual responded by removing the product from their advertising. However, the ASA concluded that the ad had promoted a POM to the general public, which is prohibited under CAP Code rule 12.12. As a result, the complaint was upheld, and the ASA instructed Menwell Ltd not to advertise POMs to the public in the future