The European Commission has announced that, from 19 July 2026, large companies across the EU are prohibited from destroying unsold clothes, clothing accessories and footwear under Regulation (EU) 2024/1781 (the Ecodesign for Sustainable Products Regulation). The measure is intended to reduce waste by requiring businesses to prioritise selling, donating or preparing unsold products for reuse, with destruction permitted only in limited circumstances, including where products are unsafe, damaged, counterfeit, infringe intellectual property rights or have been rejected by charities or donation schemes. Companies relying on these exemptions must retain supporting evidence, publish annual reports on discarded products, and keep records for five years, while national authorities will monitor compliance and may impose penalties for breaches. Medium-sized companies will become subject to the same requirements from 2030, while small and micro-businesses are exempt.