Pensions UK launches fourth Pension Attention campaign with Ross Kemp and Bola Sol to promote pension awareness
Pensions UK in coordination with the Association of British Insurers (ABI) has launched the fourth Pension Attention campaign, fronted by TV personality Ross Kemp and pension trainer Bola Sol, to promote pension awareness and encourage UK adults to take action on their retirement savings. The campaign responds to research showing that nearly one in five (19%) UK adults prioritise physical health over saving for later life, while only 29% of individuals have taken steps to organise their pension savings. Kemp stars in a fitness-themed advert urging the public to ‘gain pounds’ for the future, while Sol highlights the importance of tracking down old pension pots and sticking to a pension fitness plan. The campaign website offers a three-step routine to help individuals engage with their retirement savings. Minister for Pensions, Torsten Bell, and campaign spokesperson Mark Smith have backed the initiative, which calls on the wider pensions industry and employers to support national pension engagement.