IPO publishes Wave 4 counterfeit goods consumer research findings
The Intellectual Property Office (IPO) has published its fourth wave of counterfeit goods research on 17 June 2025, examining UK consumer purchasing behaviors and attitudes. The research, conducted between June-August 2023, surveyed 5,072 UK adults and included qualitative research with 64 participants. The report, licensed under Open Government Licence v3.0, found that 24% of respondents had knowingly purchased counterfeit goods, with younger consumers under 45 being the most active purchasers. The findings will inform future IPO policy and communications strategies regarding counterfeit goods.