This Q&A draws on the Information Commissioner’s Office’s (ICO’s) guidance on business-to-business marketing, which may or may not be relevant dependent on the nature of the calls. A limited company cannot make a subject access request, but a director can. The recording of a call may contain a variety of personal data. When recording calls, you must be sure that it is lawful for you to record them under the UK General Data Protection Regulation, Assimilated Regulation (EU) 2016/679 (GDPR) and Data Protection Act 2018 (DPA 2018). Personal data is defined in Article 4 of the GDPR as: ‘…any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors