Non-fungible tokens (NFTs) are a type of cryptographic, digital asset that represents ownership of an underlying, inherently unique and irreplaceable item. This item can be digital or real world, such as artwork or real property. The ‘tokenising’ of ownership or other rights is seen as a way to simplify the buying, selling, or trading of assets, rights, and/or obligations via the digital ecosystem of the internet. NFTs are often sold or traded on an online marketplace, and have gained notoriety in recent months because of the large sums people have been willing to pay for them. Minting (creating), selling, investing in, and trading NFTs is a relatively new phenomenon. Unsurprisingly, as minimal case law exists on the subject, there is currently some uncertainty as to whether and, if so, to what extent, the sale or licensing of NFTs could be subject to UK consumer protection regulations and/or the