Social media platforms and services are valuable tools to help us strengthen our brands, promote our products and services, and build relationships with our customers and prospects. They allow us to promote communication, discussion and the sharing of information. The term ‘social media’ is used within this Code to describe dynamic and socially interactive networked information and communication technologies by which personal information, opinions or other content can be presented for public consumption on the Internet. This includes social networks or platforms, community sites, blogs, microblogging sites, wikis, web forums, social bookmarking services and user rating services. Examples include Facebook, LinkedIn, Yammer, YouTube, Instagram, X, Reddit and [insert