The Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277 apply to unfair commercial practices that occurred before 6 April 2025, when the replacement provisions of the Digital Markets, Competition and Consumers Act 2024 entered into force. For more information, see Practice Notes: • The Consumer Protection from Unfair Trading Regulations 2008 (pre-6 April 2025) [Archived] • Consumer protection from unfair trading under the Digital Markets, Competition and Consumers Act 2024 A commercial practice may be a misleading action under CPUTR 2008, SI 2008/1277, reg 5, in two different ways. Either: • misleading information or presentation (CPUTR 2008, SI 2008/1277, reg 5(2)): it contains false information and is therefore untruthful in relation to any of the matters set out in CPUTR 2008, SI 2008/1277, reg 5(4) or if its overall presentation in any way deceives or is likely