UK in a Changing Europe (UKICE) has published an analysis, written by Senior Researcher Joël Reland, which looks at the government’s ‘EU reset’ strategy for UK-EU relations. The analysis asserts that the government has so far failed to define the strategy, thereby allowing the EU to shape the agenda for potential negotiations. The analysis points out that the EU has set preconditions and insisted on including a youth mobility scheme, which the UK government remains reluctant to offer. Unlike previous Brexit talks, the report’s author considers that the EU is content with the status quo, reducing pressure for significant changes. The analysis suggests the UK government should provide clear incentives and adopt a strategic approach, potentially linking issues like fisheries access to desired agreements on veterinary standards. It asserts that without a well-defined strategy and compelling offers, the Labour government risks entering negotiations from a weak position, potentially jeopardising its aims for improved UK-EU relations.