This sign is likely to be classed as an advertisement. The definition of advertisement in section 336 of the Town and Country Planning Act 1990 (TCPA 1990) is wide as stated: ‘advertisement means any word, letter, model, sign, placard, board, notice, [awning, blind] device or representation, whether illuminated or not, in the nature of, and employed wholly or partly for the purposes of, advertisement, announcement or direction, and (without prejudice to the previous provisions of this definition), includes any hoarding or similar structure used, or adapted for use, for the display of advertisements, and references to the display of advertisements