1 Introduction 1.1 Publicity in relation to our firm or any other business must be accurate and not misleading or likely to diminish the public’s trust in solicitors and the legal profession. All publicity material issued by or on behalf of our firm must comply with the SRA Standards and Regulations, the data protection and electronic marketing regime and other legal and regulatory obligations. 1.2 This publicity policy sets out requirements relating to publicity and information on how we comply with those requirements. It applies to all individuals working at all levels, including partners, consultants, solicitors, other employees (whether permanent, fixed-term or temporary), contractors, trainees, seconded staff, home-workers, casual staff, agency staff, interns and students, agents, sponsors, volunteers or any other person associated with the firm wherever located (collectively referred to as ‘staff’ in this policy). 2 What is publicity? 2.1 Publicity includes, but is not limited to: 2.1.1 all promotional material and activity, including the name or description of the firm; 2.1.2 stationery; 2.1.3 advertisements; 2.1.4 brochures; 2.1.5 websites; 2.1.6 directory entries; 2.1.7 media appearances; 2.1.8 promotional press releases (but not press releases prepared on behalf of a client); 2.1.9 direct approaches to potential clients and other persons, whether in person, in writing,