This Practice Note covers the rules relevant to promotional marketing and price claims. It covers the general rules that are applicable to most sales promotions, including those relating to the administration of the promotion, safety, suitability and children, promotion terms and conditions and the availability of the promotion. It also considers price statements and specific types of promotions, such as free offers and free trials, ‘up to’ and ‘from’ claims, savings claims and the use of reference pricing (such as recommended retail prices (RRP)), price comparisons, ‘lowest price’ claims, time-limited offers and volume offers. This Practice Note does not cover prize promotions (ie prize draws or prize competitions), for which see Practice Note: Prize promotions. Relevant legislation and self-regulatory codes The rules applicable to advertising in the UK are found in both legislation and in self-regulatory industry codes of practice. The CAP Code and BCAP Code The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (BCAP Code) are written and maintained by the Committee of Advertising