The following Commercial guidance note provides comprehensive and up to date legal information covering:
This Practice Note summarises the principal points to consider when operating sales promotions in the UK, in particular, savings and savings claims. It considers the main legislation and regulatory codes, as well as certain types of price promotions. For further information in relation to price claims, see Practice Note: Price claims and price promises. For information on prize promotions, see Practice Note: Prize promotions.
This Practice Note has four key sections:
a description of sales promotions
the relevant legislation and self-regulatory codes
points to consider in relation to sales promotions, and
the sanctions for non-compliance
Sales promotions are a promotional marketing technique used by marketers to make their products and services more attractive to consumers. They are an incentive for consumers to purchase a product or service by way of a benefit to consumers. Examples of sales promotions include free offers, 'two for the price of one' offers (also known as BOGOFs), money-off offers, loyalty programmes and sales events, such as 'half-price sale'.
The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (the BCAP Code) are laid down by the Committee of Advertising Practice and regulated by the Advertising Standards Authority (ASA). The CAP Code
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