This Practice Note summarises a consumer’s private right of redress for misleading and aggressive commercial practices under the Consumer Protection from Unfair Trading Regulations 2008, SI 2008/1277 (CPUTR 2008), as introduced by the Consumer Protection (Amendment) Regulations 2014, SI 2014/870 (CP(A)R 2014) from 1 October 2014 and as amended by the Digital Markets, Competition and Consumers Act 2024 (Consequential Amendments) Regulations 2025, SI 2025/381. This Practice Note describes the consumer’s rights to redress, including the right to unwind, the right to a discount and the right to damages. It also explains the background to the changes and commentary on the revised provisions to be introduced under the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024). Background In 2012, the Law Commission and the Scottish Law Commission published a report on consumer redress for misleading and aggressive practices. The report concluded that it was difficult for consumers to obtain redress when they experienced such practices in their dealings with traders, even though they were outlawed by CPUTR 2008. The government accepted the key points of the report